The Croatian National Tourist Board, in cooperation with the Ministry of Tourism and Sports, has established the Local Host recognition label to highlight family accommodation that offers guests an authentic and quality experience of staying in Croatia.
The label is designed as a guide to identify those hosts whose offer combines traditional Croatian hospitality, preserved local customs and responsible business towards the environment and community, thus offering guests a kind of authentic experience of family accommodation that has been present in Croatia for decades, while at the same time encouraging the further development of sustainable tourism, which sets Croatia apart on the global tourism market.
The combination of authenticity, hospitality, trust and responsibility is increasingly sought after among modern travelers and is an advantage of our tourism offer. Staying with a private landlord with the Local Host label means that the guest can expect a personal approach and a rich local experience: the host welcomes you as a friend, shares stories about their area, recommends discovering hidden tourist gems and makes sure that you feel relaxed or "at home".
The standardized criteria for awarding this label guarantee a proven level of quality, and the emphasis on sustainability guarantees that the host understands and respects a responsible attitude towards the environment and the experiences and traditions of the local community to which he belongs, as well as that he is ready to offer such an experience to guests in a professional and hospitable manner.
The Your Host / Local Host label gives its holders a clear market advantage: standing out among numerous private renters, attracting guests looking for an authentic and hospitable experience, using the official visual identity of the label, highlighting the offer in the promotional activities of the Croatian Tourism Board in the issuing markets and on digital communication channels. It also provides guidelines for further improving the quality and sustainability of the business, all with the aim of creating a network of reliable and recognizable hosts who offer guests traditional Croatian hospitality in the circle of their own household.
